Are you prepared, dreading, or waiting for the holiday season? The smart retailers prepare for Black Friday in advance for the biggest shopping days. Our tips and suggestions could help you prepare your staff and your store for the biggest shopping days.
What is Black Friday?
Black Friday means big business for retailers who try to maximize their sales. In 2018, the National Retail Federation estimated that about 164 million people took part in Black Friday shopping.
In the holiday shopping season, Black Friday marks the start of the shopping season and is the day after Thanksgiving. Consumers have the opportunity to buy the hottest products at the beginning of the season without paying much. This is why retailers make extra efforts to prepare for Black Friday.
The holiday weekend is one of the biggest retail weekends of the year. You could significantly boost your bottom line as an entrepreneur by attracting these holiday shoppers and Black Friday preparation. Continue reading through the list to see how to prep for Black Friday and do differently to increase sales.
Why is the Shopping Holiday Called Black Friday?
Shopping has become popular in the U.S. right after Thanksgiving is celebrated. Providing limited-time deals on various merchandise is a primary objective of national chains.
However, several online retailers are offering similar deals. This is not true. The legend behind Black Friday is that businesses are operating at a loss until the day after Thanksgiving, when business begins to pick up.
"Black Friday" dated back to the early 1960s and was used by police officers to describe the chaos when suburban tourists started holiday shopping in the city. As a result of the huge crowds, there were traffic jams, accidents, and shoplifting, in addition to longer shifts for police officers.
Before the late 1980s, merchants did not begin promoting "Black Friday" as a symbol of a boost in retail sales. The biggest shopping day for the United States is Black Friday, when stores turned profits for the year. However, the day before Christmas saw most stores' largest sales.
Tips for Biz to Prepare for Black Friday
It is time to prepare your business for the holiday rush now, regardless of whether you run a brick-and-mortar store, an e-commerce store, or an omnichannel service. So, this is how simple it is to prepare your retail business for the holiday season, with our tip on how to get ready for Black Friday:
1. Check your inventory
Before Black Friday and the holiday season, you should check your inventory no matter if you have a brick-and-mortar store or are strictly an e-commerce company. To maximize sales over the season, you'll need to be aware of the misinformation that could deter online purchases.
2. Update your financials
It's important to review your bookkeeping records before you enter the busy retail season. Retail businesses can face some challenging months during November and December, and you don't want to come into January months behind on your finances.
3. Reinforce your staff
Here is another noticeable thing to prepare for Black Friday. Many retailers hire extra staff during the holiday season. Train your top-tier hires in advance instead of trying to catch a last-minute hire as they are hired. Before the rush, you'll want to ensure that your new employees are trained and well prepared to sell.
Inform your buyers about your sales campaigns and the best things to buy on Black Friday by utilizing social media channels. Your customers may be interested in visiting your store if you send an email newsletter blast. Consider offering an additional incentive to encourage people to follow you online and via email.
Your business can gain more exposure in the local media if you find creative ways to create a buzz within the community. Several blogs or newspapers will feature local small businesses or share “shop local” lists, so take advantage of these opportunities to showcase your Black Friday office furniture collection.
5. Boost your store experience
Besides advertising sales in window displays and incentives, you will want to use holiday window displays to encourage customers to shop. Can I get a sample or a small gift from you if I purchase from you? Were there enough gift boxes, shopping bags, shipping supplies, and receipt tape available to you during the holiday season? Is your store offering in-store wrapping services? Customers will appreciate these extra touches during the holiday shopping rush.
6. Have a backup strategy
Last but not least, let’s get it to prepare for Black Friday. Plan your preventative and backup strategies for every scenario you can imagine: discontinued items, customer disputes, sick staff, an emergency, server failure, etc.
Best Autonomous Black Friday Office Furniture
1. Autonomous SmartDesk Core
SmartDesk Core is one of our office standing desks that can be adjusted from 29.4 to 48 inches in height, suitable for a wide range of users. Each user can store and switch between four height levels quickly and easily. Regardless of the noise, it is capable of lifting 265 pounds. The unit moves 1.1" per second while carrying its maximum load and remains completely stable.
2. SmartDesk Pro
A typical case is designed to accommodate two monitors. The XL case will accommodate your needs. In SmartDesk Pro, a new lifting column allows you to make the most of your space while securing all the hard work you've done. In its highest position of 52", the three-way wobbles by less than 0.5° and moves 1.3" a second, handling 310 lbs. effortlessly for 10 years.
3. ErgoChair Pro
This flexible ergonomic chair offers you the ability to adjust the position of the seat, the backrest, the lumbar support, the headrest, and the armrest as needed. At a price of this kind, you can customize the chair on the fly to an impressive extent.
The ErgoChair Pro with tilt and depth adjustments and a raised and the lowered seat is the best computer chair in those circumstances. Besides being able to recline, it can be adjusted in angles. Aside from height and front-back adjustments, you can also customize the armrests' side-to-side, angle, and side-to-side positions. This is called a 4-D adjustment.
4. ErgoChair Plus
The ErgoChair Plus was renamed after it was upgraded from the Kinn Chair. At $699, the chair goes for a little more expensive, but with the special offer, you can buy it for $664.05. Like the ErgoChair Pro, the chair comes in various colors, has concealed controls, adjustability options, and caster wheels.
This chair's big differences are its fishbone-shaped back support, mesh covering, and spring-filled seat, rather than one made of foam. These features make the chair lighter and narrower, so it's a great fit for small-space living. You cannot miss this chair in the Autonomous Black Friday.
When do I start planning?
The best thing that you can do as a business owner to ensure the success of your fourth quarter marketing plan is to begin establishing it early. With early planning, you have the opportunity to ponder ideas, make adjustments, and handle unforeseen projects. Starting with high-level concepts can help you get your bearings; ask yourself questions such as:
- Would you like me to promote any products or services?
- My specials will be advertised where and how?
- What kinds of deals will I offer in-person and online?
- Are there a start and an end date for my marketing campaign?
What are the best places for my business ads?
Ads that point consumers to areas where Black Friday deals are expected are essential if you want them to visit your store. It would be best to have a marketing plan with multiple messages across several platforms to have a profitable fourth quarter.
Who are the buyers shopping for?
We all buy something for ourselves during the holidays when we should have been buying gifts for those around us. As a business owner, you should consider how you can position your products so they can appeal to gift-buyers and personal consumers. Give personal buyers the option to buy for themselves and a loved one at the same time by offering a deal.
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