Black Friday Toy Deals 2026 With the Prices to Beat
Toys are expected to hit their deepest discounts of the holiday season on Black Friday, November 27, 2026. Adobe forecasts toy discounts peaking at 29% this season. Many of this year's most wanted toys have already sold for 20% to 59% off during October sales at Amazon and Walmart, and those prices are the ones to beat. This guide lists the best Black Friday toy deals by category, the lowest price each toy has hit so far, and when to buy.
How Much Will Toys Cost on Black Friday?
Toys on Black Friday are expected to sell for around 29% off at their peak, based on Adobe's holiday forecast, which puts the best toy deals on Black Friday rather than in Christmas sales. Some toys go far deeper: a wooden play kitchen and Bluey's Cruise Ship both sold for more than 50% off at Walmart in October.
The most useful number is not the percentage but the lowest price a toy has already reached. If a Black Friday deal is higher than the October sale price, it is not the best price of the season.
| Toy | List price | Lowest October sale price | Retailer |
| Wooden Play Kitchen for Kids | $199.99 | $76.99 | Walmart |
| Bluey's Cruise Ship | $59.99 | $25 | Walmart |
| Toniebox 2 Starter Set | $169.99 | $109.99 | Walmart |
| Bitzee Interactive Digital Pet | $39.95 | $18.99 | Amazon |
| Furby Gold Glam Interactive Plush | $64.99 | $37.49 | Amazon |
| LEGO Harry Potter Thestral Family | $69.99 | $41.99 | Amazon |
| Yoto Mini | $79.99 | $59.99 | Amazon, Walmart |
| NEX Playground | $299 | $239 | Walmart |
Best Black Friday Toy Deals by Category
The best Black Friday toy deals this year fall into seven groups, from LEGO and building sets to interactive pets and mechanical desk toys. Each table below shows the list price and the lowest sale price seen in October, so you know the price to beat.
Mechanical and 3D Printed Toys for Older Kids and Adults
Mechanical and 3D printed toys suit older kids, teens, and adults who like things that move without batteries. Our 3D printed toys include wind-up walkers, crank-driven linkage walkers, tabletop games, and chess sets.
| Toy | Price |
| Web Crawler | $27 |
| Trotter | $29 |
| Nimbo, The Bot Who Waters Clouds | $28 |
| Emotion Egg | $27 |
| Pocket Bowling Toy | $26 |
| Frog Snap: Catch the Fly | $46 |
| Sandwalker | $83 |
| Robot Chess Set | $97 |
LEGO and Building Toys
LEGO and building sets are among the most discounted toys, with several LEGO sets already at 30% to 44% off. Icons sets such as Project Hail Mary also work as Black Friday gifts for men, not just kids.
| Toy | List price | Lowest October sale price | Retailer |
| LEGO Classic Creative Suitcase | $19.99 | $11.89 | Amazon |
| LEGO Duplo My First Shape Sorter | $34.99 | $19.59 | Amazon |
| LEGO Harry Potter Thestral Family | $69.99 | $41.99 | Amazon |
| LEGO Icons Project Hail Mary | $99.99 | $69.99 | Amazon |
| LEGO Disney Moana 2 Heihei | $39.97 | $25 | Walmart |
| MAGNA-TILES microMAGS Winter Wonder Travel Set | $19.99 | $13.99 | Amazon |
| PicassoTiles 100-Piece Set | $39.99 | $29.90 | Amazon |
| Clixo Rainbow 42-Piece Pack | $59.99 | $47.99 | Amazon |
Interactive Toys and Kids Audio Players
Interactive toys and screen-free audio players are the kid-sized side of tech gifts, and they had some of the biggest October cuts, with Bitzee at 52% off and Furby at 42% off.
| Toy | List price | Lowest October sale price | Retailer |
| Bitzee Interactive Digital Pet | $39.95 | $18.99 | Amazon |
| Furby Gold Glam Interactive Plush | $64.99 | $37.49 | Amazon |
| Tonies Toniebox Starter Set | $99.99 | $69.99 | Amazon |
| Toniebox 2 Starter Set with My First Tonies Farm | $169.99 | $109.99 | Walmart |
| Yoto Mini | $79.99 | $59.99 | Amazon and Walmart |
| NEX Playground | $299 | $239 | Walmart |
Toniebox and Toniebox 2 use different starter sets, so check which version a deal is for before you compare prices.
Preschool and Pretend Play
Preschool and pretend-play toys include the deepest single discount we found: a wooden play kitchen at 59% off.
| Toy | List price | Lowest October sale price | Retailer |
| Wooden Play Kitchen for Kids | $199.99 | $76.99 | Walmart |
| Bluey's Cruise Ship | $59.99 | $25 | Walmart |
| Melissa & Doug Mine to Love Baby Doll | $35.99 | $19.49 | Amazon |
| Little Tikes Push and Ride Racer | $38.99 | $26.99 | Amazon |
| Fisher-Price Baby's First Blocks and Stacking Ring Set | $18.05 | $13.49 | Amazon |
Arts, Slime, and Science Kits
Craft and science kits are good stocking stuffers on Black Friday, because many are already under $25 on sale.
| Toy | List price | Lowest October sale price | Retailer |
| Elmer's Fluffy Slime Kit | $25.67 | $11.10 | Amazon |
| Gui Gui Mega Slime Haul | $29.99 | $20 | Walmart |
| Play-Doh Modeling Compound, 36-Pack | $28.99 | $18.49 | Amazon |
| National Geographic Magic Science Kit | $34.99 | $26.24 | Walmart |
| 3Doodler Start+ Essentials 3D Pen Set | $53.60 | $39.99 | Amazon |
| Snap Circuits Classic SC-300 | $88.49 | $66.98 | Amazon |
Games and Vehicles
Games and vehicle toys are easy Black Friday gift ideas for everyone in the household, since one game covers the whole family.
| Toy | List price | Lowest October sale price | Retailer |
| Catan On The Road Card Game | $9.97 | $7.58 | Amazon |
| Hot Wheels Criss Cross Crash Track Set | $64.79 | $42.49 | Amazon |
| Marvel Spider-Man Web Shots Spiderbolt | $22.99 | $15.37 | Amazon |
| Fast & Furious Dodge Charger 12V Kids Ride-On Car | $278 | $234 | Walmart |
How to Tell If a Black Friday Toy Deal Is Real
A Black Friday toy deal is real when the price is at or below the lowest recent sale price for the same toy, not just below a "was" price the retailer sets.
- Compare against October prices. The tables above give a price to beat for each toy, and the same check works for most online Black Friday deals.
- Match the exact version. Toniebox and Toniebox 2, or two LEGO sets with similar names, are different products at different prices.
- Check the seller. Third-party marketplace listings can mark up hot toys or sell counterfeits that skip safety testing.
- Check the age grade. Toys with small parts are not allowed for children under 3, and the label tells you which age group the toy is meant for.
- Look up recalls. The Consumer Product Safety Commission keeps a searchable list of recalled toys.
Black Friday vs Cyber Monday for Toys
Black Friday is the better day for toys, while Cyber Monday is the better day for electronics, based on Adobe's 2026 holiday forecast.
| Black Friday | Cyber Monday | |
| Date | November 27, 2026 | November 30, 2026 |
| Best for | Toys, TVs, apparel, appliances, furniture | Electronics and computers |
| Toy deals | Expected deepest of the season | Many deals carry over, popular toys may sell out |
FAQs
Will toys be cheaper on Black Friday?
Toys are expected to be cheaper on Black Friday than on any other day of the holiday season. Adobe forecasts toy discounts peaking at 29% this year, with the best toy deals landing on Black Friday, November 27. Some popular toys already sold for 40% to 59% off in October, so compare against those prices.
Is it cheaper on Black Friday or Cyber Monday?
Black Friday is cheaper for toys, and Cyber Monday is cheaper for electronics and computers, according to Adobe's 2026 holiday forecast. Many toy deals continue through Cyber Monday on November 30, but popular toys can sell out after Black Friday, so buy hard-to-find toys first.
What's the hottest kids toy right now?
The hottest kids toys right now include the Pokémon TCG 30th Celebration Elite Trainer Box, the Pikachu Puppetronic plush, the Crunchlabs Crunchinator, MAGNA-TILES sets, and the Gui Gui Mega Slime Haul, all on Amazon's 2026 Toys We Love list. Target's Bullseye's Top Toys list starts at $4.99.
What is the 20 toy rule?
The 20 toy rule is a decluttering guideline that limits how many toys a child has out at one time, often to about 20, and rotates the rest into storage. Parents use it to make play easier to clean up and to keep toys feeling new. It can also help decide how much to buy on Black Friday.
When do Black Friday toy deals start?
Black Friday toy deals start in October, when Amazon and Walmart run early holiday sales on toys. Retailers then release Black Friday deals through November, with the deepest toy discounts expected on Black Friday, November 27, 2026. Deals usually continue through Cyber Monday on November 30. If a toy on your list hits its October sale price again in early Black Friday deals, buying then is a reasonable move, since popular toys can sell out closer to the holiday.
Where are the best Black Friday toy sales?
The best Black Friday toy sales are usually at Walmart, Amazon, and Target, which all ran toy sales in October and publish holiday toy lists. Kohl's, Macy's, and JCPenney also run Black Friday toy sections. Compare the same toy across at least two retailers before you buy.
Are LEGO sets cheaper on Black Friday?
LEGO sets are often cheaper around Black Friday, with many sets already 30% to 44% off in October, such as the LEGO Harry Potter Thestral Family at $41.99 from $69.99 and the LEGO Classic Creative Suitcase at $11.89 from $19.99. Compare any Black Friday LEGO price with the lowest October price first.
Are American Girl dolls on sale for Black Friday?
American Girl dolls often go on sale around Black Friday, and two were already 30% to 35% off at Amazon in October. My First Kirsten Doll and Board Book dropped to $45.49 from $70, and the WellieWishers Camille Doll Playset to $72.99 from $105. Treat those prices as the ones to beat.
What are the best Black Friday deals on plush toys?
Plush toys are already on sale ahead of Black Friday, so October prices are a good benchmark. The Slumberkins Unicorn Snuggler and Affirmation Card Bundle sold for $25.50 at Amazon, down from $42, and the Warmies 13-inch Golden Dog sold for $21.75 at Walmart, down from $29.93.
Are dolls and plush toys cheaper on Black Friday?
Dolls and plush toys are usually cheaper on Black Friday, when Adobe expects toy discounts to peak at about 29%. Some big-brand dolls and plush already dropped 27% to 39% in October sales. If a Black Friday price is higher than that, wait or compare another retailer before buying.
The Bottom Line
Black Friday toy deals are expected to be the deepest of the season on November 27, but many hot toys already sold for 20% to 59% off in October. Use those October prices as the price to beat, match the exact toy version, and buy from the retailer itself. Start with the category tables above, add a mechanical toy for the older kid on your list, and for the adults, the Black Friday gifts for her cover more than toys.