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What to expect from the biggest retailers on Black Friday sales 2018

Autonomous Autonomous | Oct 27, 2018

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With Black Friday’s imminent approach around the corner, it means only one thing for serious bargain hunters. The best deals of the year are coming.

From large screen 4K TVs to Apple’s latest iPhones, the approaching weeks will be some of the busiest for both consumers and retailers alike. Yes, it’s true that Halloween approaches first but for those who are earnestly waiting and counting down the days, Thanksgiving is just 1 month away!

Black Friday 2018 should be the time for you and your family to snag some of the best deals. The next few paragraphs will shed light on various tips and knowledge needed to accomplish this and more. This will help you determine exactly what you need, how to save money during that week and then spend some enjoyable time with your family.

When Is Black Friday This Year and Where Did This Term Originate From?

The Friday after Thanksgiving is always celebrated as Black Friday. In 2018, this will be the Friday dated November 23. Most people wonder where the name “Black Friday” originally come from. Perhaps, the most famous story links this term back to retailers. In the past, there was a trend amongst retailers to record their profits in black and their losses in red whilst doing their accounting. Most retailers recorded peak profits on the day after Thanksgiving. It was a huge day for retailers as holiday shoppers would embark on a shopping spree in search for discounted merchandise. Thus, the term Black Friday was coined.

When Do Black Friday Sales Start?

Previously, Black Friday sales only ran for 24 hours. However, recently, more and more retailers have been starting their sales earlier and far in advance of Black Friday. In fact, most sales even continue until Cyber Monday and beyond. Therefore, in reality, Black Friday sales are not just restricted to a day but take place over almost two weeks. This phenomenon is called the Black Friday creep. Having said that, shoppers should anticipate Black Friday sales in 2018 to begin in the first week of November. Simultaneously, the very first Black Friday advertisements will start surfacing the Internet in the week of Halloween. Black Friday advertisements are used by retailers to create a hype and tease consumers by showing previews of the holiday sales which are about to arrive.

What to expect from the biggest retailers on Black Friday sales 2018

Apple Iphone XS, XR, XS Max Deals and Discounts

What to expect from the biggest retailers on Black Friday sales 2018

It can be said without a shadow of doubt that Apple’s latest iPhones will be one of the most sought after products on the market this Black Friday. This is true despite their premium price. The question is whether these smartphones will be put on sale during Black Friday 2018? The answer is yes. However, shoppers should not expect huge discounts. Instead, there are more chances of “buy one, get one” deals in the form of iPhone bundles and higher trade-in credits on upgrading an old iPhone for a new one. Retailers are also expected to slash prices for older models of Apple’s phones such as the iPhone 8 and the iPhone X.

Google Pixel 3 and Pixel 3 XL Deals

Although Google’s latest Pixel 3 XL and Pixel 3 are not available on the market yet, both handheld devices have already been put on sale. Best Buy probably has one of the best offers in the market at the moment. The retailer is giving away a free $100 gift card that can be availed at any Best Buy store once a consumer pre-orders either of the Google phones mentioned above. Shoppers can expect similar or even better deals as the holiday season approaches quickly. It is even predicted that the already newly discounted Google Pixel 2 XL will be offered as part of mouth-watering deals. Google already sells these phones for $1099 for the 128 GB version and $699 for the 64 GB version.

Samsung Galaxy Note 9 and S9 Deals

Samsung Galaxy S9 phones have already started aging and going out of date. Consumers are going to enjoy this as the market has already started seeing a plethora of Note 9 and S9 deals than ever before. For example, Samsung is offering a whopping $600 trade-in credit when a shopper purchases a brand new Note 9, S9 or S9%20.

Smart Home Deals from Amazon

Smart Home Deals from Amazon

Amazon has recently introduced a new product range of smart home devices. These are expected to start shipping in the coming few days. At the moment, there are no significant discounts or deals on these products. Instead, Amazon is offering some “buy one, get one” deals as well as bundle discounts. For example, the 3rd Gen Echo Dot is being sold with the Amazon Smart Plug for $64.98 ($10 off the original price), 3rd Gen Echo Dot with Fire TV Stick 4K for $79.98 ($20 off the original price), TV Antenna with Fire TV Stick 4K and Fire TV Recast (DVR) for $249.97 ($50 off the original price) and 2nd Gen Echo Plus with Echo Sub for $329.97 ($100 off the original price). As well as this, it is expected that Amazon will offer good discounts on some of its most popular devices such as the latest Echo Dot during the Black Friday sales in 2018.

What Is Different For Black Friday 2018?

In the past, Black Friday has always been about huge discounts on low-cost and cheap items. However, as years have passed by, things have rapidly changed. In recent years, amazing deals are offered on the latest smartphones as well as the latest MacBooks by Apple. In 2017, for example, Walmart was offering a gift card worth $300 on the purchase of an iPhone X if the carrier was Verizon or AT&T. Although it was not the cheapest of deals, it was still reasonable considering the high price of the new phone at that time.

This year, Sprint seems to be selling the iPhone XS for $0 if purchased with a contract. With this in mind, it is only logical to assume that the other latest and previous iPhones by Apple will also be offered on aggressive discounts. Many good deals are also predicted on Amazon’s new line of smart home devices which includes the latest Echo Plus 2nd Generation, Echo Dot 3rd Generation and Echo Show.

When Is Cyber Monday?

Cyber Monday is the name given by marketers to the first Monday after Thanksgiving. It can be thought of as almost an encore to Black Friday but with an added emphasis on online retailers. The National Retail Federation originally conceptualised this day and it first made its entrance in 2005. In 2018, Cyber Monday will be falling on November 26. From a consumer perspective, there is not much to distinguish between Cyber Monday and Black Friday. However, consumers should bear in mind that Cyber Monday sales are almost exclusively offered by online retailers. Although many retailers offer sales throughout the week commencing with Cyber Monday, the best deals are usually found on the day itself.

Thanksgiving Day vs. Cyber Monday vs. Black Friday: When Is The Ideal Time To Shop?

As competition between retailers intensifies and high street stores witness their customer footfall falling, this era is all about making consumers happy. Consumers, on the other hand, are not satisfied with just a single day of sales. Therefore, retailers have started elongating and extending the Black Friday period into a series of days and each year, this gets longer than the previous year. Many stores open their doors wide from 5pm on Thanksgiving Day. Although this has led to resentment amongst a few groups of consumers, many more actually embrace it and view it as a chance to do more shopping. The question arises: when is the ideal time to shop for bargain hunters? To maximise value, shoppers should hunt for deals all week if they possibly can.

Majority of the best deals during the season are unveiled throughout the entire week of Thanksgiving. On Black Friday and Thanksgiving Day itself, consumers will notice the biggest number of “doorbusters” deals. On the downside, however, these deals are restricted both in terms of the number of hours they are offered for as well as in terms of stock which is often limited. If someone does miss out on the sales in November, they shouldn’t despair as Christmas is expected to be equally busy and many good deals will be on offer in that period as well.

What Should One Buy?

What Should One Buy?

Laptops and TVs are the bread and butter for Black Friday. In recent years, 42 inch 1080p TV sets have had their prices slashed drastically to $159 and 50 inch 4K TVs have also gone below the $299 price range. On the other hand, laptops like Chromebooks are offered from $149 with some unbranded laptops starting from $99. Many mainstream machines which have the latest Intel CPUs are offered from $299. Additionally, great deals are also found on smart home devices, smartphones and game consoles.

In 2017, for example, Amazon reduced its prices for its Fire 7 tablet from $49.99 to $29.99 whereas the Echo Dot and Fire TV Stick dropped from $49.99 to $29.99 and from $39.99 to $24.99 respectively. In summary, most tech gadgets will be on sale during this period.

Is It Better To Shop In-Store Or On The Internet?

Each Black Friday, throngs of people queue up outside brick-and-mortar stores with the expectation that they will be the first ones to get discounts on big-ticket products. In the past, customers have queued up for 55 inch TVs being sold at $249, laptops for $99 as well as heavily discounted gaming consoles. However, majority of these sales are restricted in terms of quantity so unless, the customer is amongst the first few in the line, there is a high probability that they will not get to snag these amazing deals. On a positive note, many of these retailers now offer the same deals online as they do in-store. This means that customers can avoid the hassle of having to queue up early in the morning in front of stores. Instead, they can get hold of the same deals online in the comfort of their homes and with the mere click of a button.

Is It Better To Shop In-Store Or On The Internet?

What Should One Avoid Buying During Black Friday 2018?

As with any other major holiday, Black Friday will have its own share of amazing as well as doubtful deals. So as with any other day, consumers should still be wary and work out the pros and cons of every deal. A good strategy is to create a shopping list in advance and then stick to it. It may sound like a boring task but it is very effective because it can prevent shoppers from overspending or from buying unwanted or unnecessary items.

The Bottom Line

In a nutshell, Black Friday offers some serious deals on electronic items such as computers, laptops and smartphones. At the same time, people who love shopping due to its therapeutic effects can still avail all the in-store experiences of trying on clothes and viewing products before buying them.  There is no anxiety related to cancelled orders or shipping fees. All of this is accompanied by exclusive deals offered during this period which only makes a shopper happier as he or she gets a feeling of self-accomplishment from snagging the best deals and getting value for money.

The statistics speak for themselves. In 2017, Black Friday raked in $7.9 billion in online sales. This spending level increased by 18% from 2016. 174 million Americans participated in these sales which lasted from Black Friday until Cyber Monday. The average person spent around $335 on the Thanksgiving weekend in 2017 from which $251 was for gifts for other people. Older millennials from the age of 25 to 34 were one of the highest spending consumer groups, averaging at $419 per person.

With all of the above in mind, it is reasonable to assume that Black Friday sales in 2018 will be record-breaking as well and will surpass the spending level seen in 2017. So if you want the best deals on any of the above products or even smart office furniture like that offered on Autonomous, stay tuned to this space by signing up below and watch out for upcoming Black Friday sales.

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