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Lunar New Year Sales 2026: Best Deals Worth Considering
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The Lunar New Year marks a meaningful reset, a time associated with renewal, forward movement, and shared traditions across many cultures. As households prepare for the season, the Lunar New Year sale has become a familiar moment to refresh everyday essentials and thoughtfully plan for the year ahead.
Rather than rushing into excess, many shoppers use this period to make intentional choices, upgrading spaces, replacing long-used items, or preparing New Year gifts that align with the spirit of balance and progress the new year represents.
When Is Lunar New Year 2026?
Lunar New Year 2026 falls on February 17, marking the start of the Year of the Horse — specifically the Wood Horse in the Lunar New Year 2026 zodiac cycle. Unlike January 1st, the date shifts each year since it follows the lunar calendar, typically landing somewhere between late January and mid-February.
The celebration doesn't end after one night. Festivities traditionally run for about two weeks, wrapping up with the Lantern Festival on March 3rd — one of many Lunar New Year facts that speak to how deeply rooted the holiday is. That's also the window most retailers keep their promotions active.
As for the Horse, it represents energy, independence, and forward momentum in the Chinese zodiac. A fitting symbol if you're thinking about starting something new this year.
When Does the Lunar New Year Sales Season Start?
Lunar New Year sales don't follow a fixed schedule — timing varies by industry and retailer. Some start weeks early, others wait until the day itself.
As a general pattern, deals tend to surface in late January, roughly two to three weeks before the holiday. This is when brands clear post-holiday inventory and make room for spring stock. If you're planning any serious Lunar New Year shopping, this early window often has the widest selection.
The peak hits around February 17th and runs through the first week of March. Gaming and digital platforms usually concentrate their Lunar New Year deals within a tight 7–10 day window, while physical goods, furniture, electronics, home decor, stretch their promotions longer. For furniture specifically, many New Year furniture sale events overlap with Lunar New Year timing, giving shoppers a wider range of options.
Best Lunar New Year Deals That Worth Waiting
Every year, Lunar New Year brings a wave of promotions across a wide range of categories. Some are genuinely useful, others are more marketing than substance — so it helps to know where to look.
It's a bit early, most brands haven't announced their 2026 promotions yet. But Lunar New Year sales tend to run on familiar rhythms, so there's a good sense of what's coming. Here's what usually goes on sale, and what kind of discounts are actually realistic.
- Quick Glance: What to Expect
Category | What's Usually Available | Typical Discount Range | When to Watch |
Office & Workspace | Standing desks, ergonomic chairs, accessories | 15–30% off | Late January – early March |
Tech & Electronics | Laptops, monitors, peripherals | 15–40% off | Early February onwards |
Gaming | Digital games, subscriptions, gaming gear | 20–75% off | Around the holiday (Feb 17) |
Home & Decor | Festive decorations, furniture, home goods | 20–40% off | Mid-January – late February |
Fashion & Apparel | Zodiac-themed collections, seasonal clearance | 20–50% off | Early February |
Food & Spirits | Limited-edition bottles, gift sets | Rarely discounted | Limited windows |
1. Office & Workspace Deals
New year, new workspace — it's a common impulse, and Lunar New Year is as good a reason as any to act on it. There's a quiet satisfaction in starting the year with a setup that actually works for you. If a standing desk that supports healthier routines or a better office chair designed for extended focus has been on your list for a while, Lunar New Year sales typically offer a decent window to make it happen.
Office furniture brands typically run Lunar New Year deals starting a few weeks before the holiday. Discounts usually land in the 15–30% range, with some brands bundling accessories or offering free shipping to sweeten the deal. Rather than dramatic price drops, these Lunar New Year deals often reward thoughtful upgrades that align with how people actually work.
A few things worth keeping in mind:
- Standing desks and ergonomic chairs tend to see the most consistent discounts during this period, they're big-ticket items that brands want to move before spring inventory arrives.
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- Workspace bundles (desk + chair + office accessories) often offer better value than buying separately, though availability varies.
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- Desk accessories — monitor arms, lighting, cable management — are sometimes included in bundle deals or discounted alongside larger purchases.
Whether you're building a home office setup from scratch or just replacing something that's overdue, it's a practical time to invest in where you spend your working hours.
2. Tech & Electronics Deals
Tech tends to be one of the more predictable categories during Lunar New Year sales. Laptops, monitors, and peripherals regularly see markdowns — partly because brands are clearing out current stock ahead of spring product refreshes.
Discounts typically range from 15–40%, depending on the product and how close it is to being replaced by a newer model. Laptops usually land on the higher end of that range, while accessories and peripherals hover lower but still worth checking.
A few things worth keeping in mind:
- Laptops — especially business and productivity models — tend to have solid Lunar New Year deals, particularly from brands that do well in Asian markets.
- Monitors are often bundled with other purchases or discounted as part of workstation packages.
- Peripherals (keyboards, mice, webcams) rarely see dramatic price drops, but small discounts add up if you're upgrading multiple items.
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If you're not in a rush, this is also a useful window to compare prices before bigger mid-year sales roll around.
4. Gaming Deals
If there's one category where Lunar New Year deals get genuinely interesting, it's gaming. Digital platforms tend to go deeper on discounts than most physical retail, partly because there's no inventory to clear, just licenses to move.
Discounts on digital games regularly hit 50–75% off, sometimes higher for older titles. Hardware and peripherals are more modest, usually in the 20–40% range. Subscriptions and in-game content occasionally get bundled into the mix as well.
A few things worth keeping in mind:
- Digital games see the steepest discounts — this is where Lunar New Year sales consistently outperform other seasonal events for certain titles.
- Game subscriptions (monthly passes, premium tiers) sometimes get promotional pricing, though it's less predictable than game discounts.
- Limited-time bundles occasionally appear, packaging popular titles together at a lower combined prices.
- Gaming peripherals, such as gaming chairs, headsets, controllers, follow similar patterns to regular electronics, with more modest markdowns.
One thing to note: major platforms sometimes use "Lunar New Year" and "Chinese New Year sales" interchangeably, or simply roll promotions into a broader "Spring Sale." The timing overlaps, so it's worth checking even if the branding differs. And if you're gathering with family during the holiday, gaming isn't limited to screens, traditional Lunar New Year games like mahjong and card games are just as much part of the celebration.
5. Home & Decor Deals
Lunar New Year has always been about the home. It's when families gather, spaces get refreshed, and there's a collective effort to welcome the new year with a clean slate — sometimes literally, down to rearranging furniture and swapping out old decor.
That tradition naturally extends to shopping. Retailers stock up on festive decorations, and many run broader home goods promotions alongside them. Discounts typically fall in the 20–40% range, with seasonal items sometimes marked down further as the holiday approaches. With discounts on decorative items, it's a good opportunity to shop for New Year gifts for family — things like lanterns, themed giftware, or home accessories that feel personal without overspending.
A few things worth keeping in mind:
- Festive decorations, such as red envelopes, lanterns, banners, zodiac-themed items, are widely available but tend to sell out closer to the date, especially unique or higher-quality pieces.
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- Furniture and larger home goods often overlap with post-holiday clearance, which means Lunar New Year deals can stack on top of already-reduced prices.
- Tableware and hosting essentials see steady discounts for those planning gatherings or family dinners.
- Year of the Horse items will be this year's focus, expect horse motifs across decorations, textiles, and giftware.
Whether you're looking for festive items for your Lunar New Year decor or just using the timing to refresh a room, Lunar New Year shopping for home goods tends to offer decent variety without the frenzy of peak holiday sales.
6. Fashion & Apparel Deals
There's a tradition of wearing something new for Lunar New Year — a small way of stepping into the year fresh. Red is the classic choice, symbolizing luck and good fortune, though plenty of people simply use it as an excuse to refresh their wardrobe.
Fashion brands tend to respond with a mix of themed collections and seasonal clearance. Lunar New Year deals in this category usually range from 20–50% off, with limited-edition zodiac pieces often priced at a premium rather than discounted.
A few things worth keeping in mind:
- Red and gold apparel sees a predictable bump in availability — both are traditional Lunar New Year colors associated with luck and prosperity. Some pieces are genuinely well-designed, others lean more novelty.
- Zodiac-themed collections (Year of the Horse for 2026) are typically limited runs, so if something catches your eye, it probably won't stick around long.
- Seasonal clearance often runs alongside Lunar New Year sales, which means winter stock gets marked down just as the holiday arrives, good timing if you're practical about it.
- Sneaker and streetwear drops occasionally tie into the holiday, with select brands releasing LNY editions that tend to hold or grow in value.
- Quality over discount matters more here, a thoughtful piece you'll actually wear beats a steep markdown on something forgettable.
Whether you're drawn to the tradition or just browsing, Lunar New Year shopping for fashion tends to surface some interesting finds alongside the usual clearance fare.
7. Food & Spirits Deals
Lunar New Year is, at its heart, a time for gathering — and that usually means good food and something worth raising a glass to. It's not surprising that spirits brands mark the occasion with special releases, or that festive treats start appearing on shelves weeks in advance.
Unlike other categories, Lunar New Year deals here aren't really about discounts. Limited-edition bottles are priced at a premium, and specialty food items are more about availability than markdowns. The value is in access, not savings.
A few things worth keeping in mind:
- Limited-edition spirits, like Cognac, whisky, tequila, often feature collectible packaging tied to the zodiac year, designed as much for display or gifting as for drinking.
- Year of the Horse releases (2026) will likely include offerings from major houses, though exact announcements typically come closer to the holiday.
- Specialty food items — candies, dried goods, gift boxes — are widely available at Asian grocers and mainstream retailers alike, often packaged for gifting.
- Pricing reflects exclusivity, these aren't clearance items; expect to pay full price or higher for anything limited-edition.
- Gifting culture matters in many households, bringing a nice bottle or a box of treats is part of the tradition, so quality tends to take priority over cost.
If you're celebrating with others or looking for something meaningful to bring to a gathering, this is less about hunting for Lunar New Year deals and more about finding something worth sharing.
Quick Tips To Save More for Lunar New Year Shopping
You don't need a strategy to shop a sale, but a little awareness goes a long way, especially when you're spending on things that actually matter for your space or setup.
- Anchor purchases to what you want to improve this year:
Lunar New Year is traditionally about momentum and renewal. Before browsing Lunar New Year sales, identify one or two areas, work, home, or daily routines that would genuinely benefit from an upgrade. This keeps decisions focused and prevents scattered spending.
- Understand how discounts are structured:
Many Lunar New Year deals come as tiered savings, bundles, or gift-with-purchase offers rather than flat markdowns. Evaluating the full value of these formats often reveals better savings than headline discounts suggest.
- Time purchases around restocks:
Popular items frequently sell out early, then reappear mid-season as inventory stabilizes. Strategic Lunar New Year shopping means revisiting listings later instead of settling for alternatives too quickly.
- Know which items rarely discount outside this window:
Some brands run promotions year-round; others only participate in a few seasonal moments. Lunar New Year sales can be one of the better windows for categories like office furniture or limited-edition releases that don't typically see Black Friday-level activity.
- Evaluate the discount, not just the percentage:
20% off sounds good until you realize the item drops to the same price every few months. For bigger purchases, a quick look at price history tells you whether you're catching a genuine Lunar New Year deal or just a routine markdown with seasonal branding.
FAQs
When do Lunar New Year sales usually start?
Most Lunar New Year sales begin in late January, around two to three weeks before the holiday itself. Some retailers start earlier with preview deals, while others launch closer to Lunar New Year day.
Are Lunar New Year sales better than regular sales?
Lunar New Year sales can be better for specific categories like tech, gaming, and office furniture. They don’t always beat Black Friday, but often offer solid mid-season value.
How long do Lunar New Year deals last?
Lunar New Year deals typically run from the holiday date through early March. Many promotions extend until the Lantern Festival, though availability may narrow toward the end.
What are the best Lunar New Year deals to look for?
The best Lunar New Year deals are typically found on electronics, digital games, office furniture, and seasonal apparel. Last-generation tech and bundled offers usually provide the strongest value.
When is the best time to buy during Lunar New Year sales?
For selection, late January is ideal. For pricing, mid-season Lunar New Year shopping often brings quieter discounts after the initial rush.
Is Lunar New Year shopping worth it if I miss early deals?
Yes. Many retailers restock and extend Lunar New Year shopping offers later in the season, sometimes with less competition for popular items.
Do online or in-store Lunar New Year sales offer better value?
Online Lunar New Year sales usually offer broader selection and easier price comparison. In-store deals may include exclusive bundles but are more limited in availability.
Final Thoughts
Lunar New Year sales come and go every year — but the value is really in what you choose to do with the window. Whether it's a workspace upgrade you've been putting off, a piece of tech that makes daily life a little smoother, or something meaningful to share with someone else, the Year of the Horse is as good a time as any to act on it.
Shop with intention, and the right deals tend to follow.
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