Simple App Review 2026: Is the Simple Life App Worth It?

Amanda Roberts|Aug 26, 2026

Simple App Review 2026: Is the Simple Life App Worth It?

Simple is a legitimate intermittent fasting and AI coaching wellness app, and its free plan is enough to judge it before you pay anything. The catch most people run into is billing, not the app itself.

This Simple app review covers what the app does, why it also goes by Simple Life, what the free and paid plans include, why some users call it a scam, how to cancel cleanly, and what research says about fasting for weight loss. If you are pregnant, breastfeeding, under 18, take insulin, or have a history of disordered eating, talk to a doctor before using any fasting app.

Simple App Review at a Glance

What you want to know	Short answer
App names	Simple: AI Weight Loss Coach (App Store), Simple・AI Weight Loss & Health (Google Play), Simple Life (website and reviews)
Around since	2019
Core features	Fasting timer, AI coach Avo, photo meal logging, 1 to 4 meal score, weight and habit tracking
Free plan	Yes, no expiry date; basic timer and limited coaching
Paid plans	Simple Pro and Simple Premium, plus a Workbooks add-on
Ratings	About 4.7 on the App Store, 4.5 on Google Play, 4.3 on Trustpilot
Main complaint	Billing: offers inside the sign-up quiz, renewals, a hard-to-find cancel option
Best for	Fasting beginners who want structure without counting calories
Not for	People who want precise macros, a human coach, or who should not fast

What Is the Simple App and Is It the Same as Simple Life?

Simple and Simple Life are the same product: an app that pairs an intermittent fasting timer with an AI coach and quick meal feedback. The App Store lists it as Simple: AI Weight Loss Coach, Google Play as Simple・AI Weight Loss & Health, and its website and Trustpilot page use Simple Life, which is why search results mix the names.

The app launched in 2019 and, according to its adviser Palta, has more than 500,000 subscribers. On the App Store the seller is listed as AM APPS LTD. Reviews under any of these names describe the same app and the same subscription.

How Does the Simple App Work?

Simple works in three steps: a sign-up quiz sets a starting fasting plan, a timer runs your fasting and eating windows, and an AI coach called Avo reacts to what you log. Day to day, most of the use is checking the timer and logging meals.

Sign-up quiz and fasting plan

The quiz asks about your goals, body metrics, activity level, meal timing, and motivation, then suggests a schedule. Common plans are 12:12, 14:10, and 16:8, meaning 12, 14, or 16 hours of fasting with the rest of the day as the eating window. The quiz is long, and it is also where paid offers appear, so read each screen before you tap continue.

Coach Avo and photo meal logging

Avo is an AI chat coach that answers food questions, suggests swaps, and comments on logged meals. Avo Vision lets you photograph a meal, a menu, or your groceries for feedback, and a mascot called Blinky adds streaks and daily nudges. Free accounts get a limited number of Avo messages; paid plans raise or remove the cap. Photo estimates are approximate, and mixed dishes are harder to read than a plate of separate foods.

A 1 to 4 meal score instead of calorie counting

Simple does not make you count calories. Each logged meal gets a score from 1 (low quality) to 4 (high quality) based on protein, fiber, saturated fat, sodium, and calcium, while a separate Success Score tracks how steadily you log meals, weigh in, and work out. Treat the meal score as a direction, not a verdict, since snacks and mixed dishes rarely fit it cleanly.

Weight, water, and activity tracking in the Simple fasting app

Beyond meals, the Simple fasting app tracks weight, water, and activity, and it syncs with Apple Health and Google Fit. Water only counts when you tap it in, and that is the entry most people skip on a busy day.

If water logging is your gap, a desk coaster can handle it without typing. Hydrate from Autonomous weighs the cup or bottle on it, logs each sip in ml or oz, and reminds you with a glow, a short vibration, or a light buzz every 15, 30, or 60 minutes. It only counts what sits on the coaster, so it fits people who spend most of the day at one desk. Code BLOGFIRST5 takes an extra 5% off.

Hydrate

Water-Tracking Coaster for Your Desk

Is the Simple App Free? Free vs Pro vs Premium Pricing

Simple has a free plan that does not expire, plus two paid tiers, Simple Pro and Simple Premium. The free plan covers a basic fasting timer, limited Avo coaching, and basic tracking. Photo and voice logging, unlimited coaching, full meal scores, custom fasting schedules, and the full course and recipe library sit behind the paid tiers.

Plan	What it adds	App Store price points
Free	Basic fasting timer, limited Avo messages, weight tracking	$0
Simple Pro	Paid tier with more coaching and logging tools, no ads	$14.99, $29.99, $39.99, $49.99
Simple Premium	Unlimited Avo, photo and voice logging, full meal scores, custom fasting schedules, full workout and recipe library	$29.99, $59.99
Workbooks Bundle	Habit-building workbooks as an add-on	$29.99

The App Store does not label the billing period on each price point, and the offer in the quiz changes with plan length, promotions, and country, so treat these as a range rather than a monthly rate. Introductory plans renew automatically unless you turn off auto-renewal.

If all you want is a free calorie count, a dedicated free calorie tracking app does that job better than Simple's free plan, since Simple scores meal quality rather than totaling calories.

Is the Simple App Legit or a Scam?

Simple is a real, working app with large rating bases, not a fake product: about 4.7 stars from more than 400,000 App Store ratings, 4.5 from more than 140,000 Google Play reviews, and 4.3 from more than 40,000 Trustpilot reviews. The scam label comes from billing, not from what the app does.

Negative reviews repeat the same pattern: paid offers stacked into the sign-up quiz, renewals people did not expect, and a cancel option that is hard to find. Simple's own help center warns that uninstalling the app does not cancel a subscription, which explains many "charged after I deleted it" complaints.

The practical read: the fasting and coaching features rate well, and the recurring problem is money. Note which store you paid through, set a reminder a few days before any renewal, and cancel from the right place.

How to Cancel the Simple App and Ask for a Refund

Cancel Simple where you paid for it, and do not count on deleting the app, since uninstalling does not stop billing.

Bought on the website: tap the profile icon, tap Manage subscription twice, verify your email with the code Simple sends, then open Plans and Billing, choose Plan Management, and tap Turn-off auto-renewal.
Bought on Google Play: start from the same Manage subscription screen in the app, pick the Simple subscription, and tap Cancel subscription.
Bought on the App Store: open iPhone Settings, tap your name, then Subscriptions, and cancel Simple there.

Simple's cancellation guide does not state a refund policy. For App Store charges, request a refund at reportaproblem.apple.com, and Apple usually replies within 24 to 48 hours. On Google Play, refunds are most likely within 48 hours of purchase; after that, contact Simple's support through the chat inside the app.

Does the Simple App Work for Weight Loss?

Simple can help you lose weight if it helps you eat less, consistently; the fasting window on its own is not the active ingredient. In a year-long randomized trial published in the New England Journal of Medicine in 2022, adding time-restricted eating to calorie restriction did not produce more weight loss than calorie restriction alone.

Mayo Clinic puts it in plainer terms: some studies find that limiting calories gives the same benefit as intermittent fasting, and the long-term effects are still unclear. So the useful question is whether Simple's timer, meal scores, and coaching make it easier for you to stay in a calorie deficit week after week.

That is where the app earns its place. Its value is structure and feedback, not a metabolic trick, which is also why the free plan is a fair test. If a few weeks of timer and logging do not change how you eat, a paid tier is unlikely to.

Who should not use a fasting app like Simple

Johns Hopkins Medicine advises against intermittent fasting for children and teens under 18, people who are pregnant or breastfeeding, people with type 1 diabetes who take insulin, and anyone with a history of eating disorders. Mayo Clinic adds people at high risk of bone loss and falls. Possible side effects include tiredness, dizziness, headaches, and mood swings, so check with a doctor before you start.

Simple App Pros and Cons

What the Simple app does well

Low-effort logging: photo, voice, or text entries take seconds, and nothing asks you to weigh food.
Flexible fasting: windows move when your day changes, so one late dinner does not reset the plan.
One place for fasting, meals, water, weight, and activity.
Neutral tone: no food is labeled good or bad, which helps people who quit apps that felt judgmental.
A free plan that does not expire, so you can test it before paying.

Those strengths matter because a new eating pattern needs weeks of repetition, and research on how long it takes to form a habit puts it well past the first few days most people give an app.

Where the Simple app falls short

Pricing is not shown up front; you see your offer near the end of a long quiz.
Billing friction: renewals and a hard-to-find cancel option drive the negative reviews.
All coaching is automated; there is no human dietitian.
Little depth for advanced users: no detailed macros or performance metrics.
Photo estimates are approximate, and past meal scores are hard to look back on.
Reminders can feel frequent until you tune them.

What Stood Out in Daily Use

Simple nudged me toward windows in the 12 to 16 hour range rather than long fasts, and moving a window on a busy day never triggered guilt messages. That flexibility kept me logging after off days, which mattered more than any single feature.

The coach was most useful as a nudge. It pointed out patterns, such as my hydration dropping on busy days, instead of prescribing fixes. The friction points were small but real: editing a fast that had already started was fiddly, older nutrition scores were hard to review, and syncing sometimes lagged.

Who Should Use Simple and Who Should Skip It

Simple suits people new to intermittent fasting who want a timer, gentle meal feedback, and reminders without counting calories. It also suits people who gave up on stricter apps because tracking felt like homework.

Skip it, or stay on the free plan, if you want precise macros, need clinical nutrition oversight, prefer a human coach, or train for performance. If you want structured workouts and meal plans in one subscription, read our BetterMe app review before you choose.

FAQs

Is Simple the same app as Simple Life?

Yes. Simple and Simple Life are the same intermittent fasting and AI coaching app. The App Store lists it as Simple: AI Weight Loss Coach, Google Play as Simple・AI Weight Loss & Health, and the website and Trustpilot page use the Simple Life name, so reviews under either name describe one product.

Does the Simple app work for weight loss?

Simple can support weight loss if its timer, coaching, and meal scores help you eat less consistently. Research suggests the fasting window adds little on its own: a year-long 2022 trial found time-restricted eating plus calorie restriction worked no better than calorie restriction alone. Results depend on what and how much you eat.

Is the Simple app free?

Yes, Simple has a free plan with no expiry date. It includes a basic fasting timer, limited messages with the AI coach Avo, and basic tracking. Photo meal logging, unlimited coaching, full meal scores, custom fasting schedules, and the full course library need a paid Simple Pro or Simple Premium plan.

How much does the Simple app cost per month?

Simple does not publish one monthly price. The App Store lists Simple Pro at price points from $14.99 to $49.99 and Simple Premium at $29.99 and $59.99, with the billing period set by the plan you pick. Prices change with offers and country, so check the final screen before paying.

Does the Simple app have a free trial?

Simple does not offer a standard free trial. Some people see a discounted introductory plan during sign-up, and those plans renew automatically unless you turn off auto-renewal. If you want to test the app at no cost, use the free plan instead, since it does not expire and covers the fasting timer.

Is the Simple app a scam?

No. Simple is a real app with about 4.7 stars from more than 400,000 App Store ratings. The scam claims come from billing problems: upsells inside the sign-up quiz, unexpected renewals, and trouble canceling. Pick your plan carefully, note which store charged you, and cancel there to avoid surprise charges.

Is it hard to cancel the Simple app?

Canceling is quick once you know where you paid. Website plans are canceled in the app under Manage subscription, Google Play plans through the same menu, and App Store plans in iPhone Settings under Subscriptions. Deleting the app does not cancel the subscription, so billing continues until you turn off renewal.

Who should not use a fasting app like Simple?

Skip fasting apps, or ask a doctor first, if you are under 18, pregnant or breastfeeding, have type 1 diabetes and take insulin, have a history of eating disorders, or are at high risk of bone loss and falls. Johns Hopkins Medicine and Mayo Clinic both flag these groups as higher risk.

Conclusion

This Simple app review comes down to one split: the app does the basics well, with a flexible timer, an AI coach, and meal feedback without calorie math, while its weak spot is billing. Start on the free plan, note the store you pay through, and cancel from that store if it does not stick. If what you need is a training plan rather than an eating routine, our Fitbod app review covers that side.